Ena Pelly

Ena Pelly is a contemporary fashion brand with a unique DNA that fuses understated ease with a modern, tightly edited approach to style.

What started as a family-owned Australian fashion label remains so today.  Founders Danielle Pelly and Tim Wilkins both work closely with the team across every facet of the business to ensure a thoughtfully curated product offering and seamless customer experience.  The brand was named after Danielle’s grandmother, Ena. A woman with a strong personality and passion for life, not only was Ena a force to be reckoned with but she was renowned for her effortless style which heavily influenced Danielle’s from a young age, which eventually led her to a career in fashion.

As Danielle and Tim embark on an exciting journey of worldwide growth, they maintain a strong appreciation for their beginnings and a commitment to the brand's fundamental values.