SIR The Label

Our mission is set on a future of innovation and inclusivity with minimal impact on the planet, while simultaneously empowering all people who come in contact with SIR.

To us, responsible business is a balance of people and planet – both with their own set of challenges. At SIR we treat sustainability as a driving force behind our design and development. Having responsible practices and ethical manufacturing at the core of SIR. has always been a non-negotiable – we have utilised natural fibres since inception, and have worked to build a network of makers that treat their workers with respect, and up hold the SIR. standard. 

It is our ongoing responsibility to continue to adopt innovative and emerging technologies & techniques to build a positive, transparent future. With a focus on continuing to streamline our supply chain traceability, fair treatment of every person that comes into contact with SIR., growing our bases of conscious fabrics and continually educating our teams to minimise environmental impact in day-to-day operations – all paving the way towards a lower footprint future. 

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